Brand & Marketing Consultation System

Zerø Effort • Complete and export your responses (JSON / PDF).

1 Business Overview
Business name is required
Brief description is required
Products/services are required
2 Mission, Vision & Values
Problem you solve is required
Tip: Focus on the specific pain point or challenge your customers face. Be concrete—what keeps them up at night? What frustration do they experience that you eliminate?
Tip: Choose behavior-based values (e.g., "Ship small improvements weekly") to make execution concrete.
3 Target Audience
Ideal customer description is required
Tip: Go beyond demographics. Consider their motivations, challenges, goals, and daily habits. What does a typical day look like for them? What do they value most?
Tip: Think about both emotional drivers (security, status, belonging) and practical requirements (efficiency, cost savings, convenience). What transformation are they seeking?
Add specifics below (handles, groups, communities).
4 Brand Personality & Voice
At least one brand personality is required
Casual Formal 3
Tip: Look at brands in any industry. What specific aspects inspire you—their messaging, customer experience, visual identity, or values? Be specific about what you'd like to emulate.
5 Competitive Landscape
6 Marketing Goals & Channels
Tip: Make goals SMART (Specific, Measurable, Achievable, Relevant, Time-bound). Instead of "increase awareness," try "gain 5,000 Instagram followers in Q1."
Tip: Think about your desired market position, revenue targets, team growth, or impact. Where do you want to be quoted as an expert? What legacy are you building?
At least one priority channel is required
Tip: Include your CRM, email platform, social media management tools, analytics, design tools, etc. This helps identify gaps and integration opportunities.
7 Customer Experience
Tip: Map the entire path from first awareness through post-purchase. Where do they discover you? What triggers consideration? What objections arise? What happens after they buy?
8 Brand Identity & Design
At least one brand asset selection is required
9 Success Metrics
3
3
3
3
Tip: Paint a vivid picture. Include specific numbers (revenue, customers, reach), milestones (product launches, partnerships), and qualitative changes (brand perception, team capabilities).
10 Notes & Constraints
Tip: Be honest about budget limits, team capacity, technical skills, time availability, or resource gaps. Understanding constraints helps create realistic, achievable strategies.
★ Export & Utilities

Exports as JSON; use Print to save a PDF of the completed form.

Drafts are stored locally in your browser (localStorage). No data is sent anywhere unless you export.

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